| The emerging markets in areas such as Asia and Latin | | | | expand their customer service and information |
| America, offer new opportunities for companies to | | | | technology functions. Therefore, they have decreased |
| expand their client base, their influence and their | | | | their own costs and also brought job stability and |
| revenue. In the past few decades the news has been | | | | opportunity to an emerging nation. |
| filled with stories of many well-known companies | | | | People are more mobile than they ever were before |
| making the transition to the global marketplace. From | | | | and with increased communication comes an |
| Disney's initially unsuccessful expansion into Europe to | | | | understanding and desire to take advantage of |
| McDonalds taking the East by storm, there are | | | | opportunities. These same workers in India are more |
| numerous examples of companies taking their | | | | educated and have a greater understanding of the |
| products and services and marketing them in the | | | | opportunities that are possible with their education and |
| global marketplace. There are several reasons why | | | | experience. Education has become a commodity as |
| companies have chosen to expand their operations | | | | skilled workers are needed at lower prices in order for |
| and seek markets internationally. | | | | international companies to increase the bottom line. |
| Our world is getting smaller. The idea of a global | | | | The decreased cost of transportation is a major |
| marketplace has become more conceivable with the | | | | factor behind the increased mobility of people and |
| advent of technology, the ease of travel and | | | | products. The decline of shipping and transportation |
| transportation, and the increased ability to | | | | costs worldwide has made these costs negligible for |
| communicate across various channels. Information that | | | | companies to distribute their products in a global |
| previously would have taken days to communicate | | | | marketplace. In terms of people and their ability to |
| can now be communicated instantly. The increased | | | | travel, the global marketplace has opened up these |
| popularity of the Internet has also revolutionized global | | | | opportunities, but also made the costs feasible for |
| business. Using tools such as email, teleconferencing | | | | those who live in emerging nations to travel to where |
| and videoconferencing allows companies to | | | | the jobs and opportunities are plentiful. |
| communicate with subsidiaries overseas in the same | | | | The various driving factors that have allowed |
| manner as they might those that are in the same city. | | | | companies to companies to globalize their operations |
| This ease of communication makes expansion | | | | have led to a free market that contributes to greater |
| overseas feasible and profitable for many international | | | | competition, lower prices and more opportunities for |
| organizations. | | | | those in emerging markets as well as the corporations |
| The advances in technology and increased | | | | that initiate these paradigm shifts. No one factor is |
| communication have been the primary propellant | | | | responsible, but all factors combined have contributed |
| behind the shift from agriculture to industrial products in | | | | to a robust global marketplace providing a ripe feeding |
| emerging nations. Companies able to capitalize on this | | | | ground for any company that chooses to make that |
| fact have been able to utilize the resources of the | | | | foray into the global marketplace. |
| countries that they enter to their advantage. Using both | | | | International conglomerates such as Wal-Mart and |
| human capital and increased technology, | | | | McDonalds have shown that this process is profitable |
| acknowledging this shift has allowed many US | | | | and advantageous given the right conditions and use |
| companies to take advantage of the market | | | | of due diligence. The most important notion may be to |
| conditions in India. By understanding the shift in the | | | | become an organization that uses these driving |
| workforce where the primary motivating factor is for | | | | factors to its own advantage and does not become a |
| educated professionals to utilize their skills in a more | | | | victim of market conditions. |
| conducive environment has allowed US companies to | | | | |