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Spanish Voices in a Worldly Marketplace

It's no secret that the Spanish market is native speaker of a Spanish dialect and
booming in the United States, the lingual abilities of someone who is a
particularly the Hispanic market. descendant of a native speaker living
After several generations of people from abroad.
Latin America and South America As we know and some of you may have
establishing roots as American citizens witnessed personally, when people move to
in the southern states and the west coast other regions or pass their mother tongue
of the US predominantly, the time has onto their children after they have
come for society to recognize the rich emigrated, the purity of the dialect may
contributions, cultural and otherwise, not be exactly the same or in tune with
that our Spanish speaking brothers and what is going on where they originally
sisters have introduced to North came from.
Americans, including the beautiful In Simone's opinion, there are major
Romance language of Spanish. differences in a native speakers'
To give you a brief history on the two facility and that of someone who has been
principal dialects of Spanish where we taught out of context or has adopted a
are concerned, the European Spanish comes mixed version of English and Spanish,
from Spain and exhibits a different often referred to as Spanglish (remember
pronunciation altogether from the more that Adam Sandler / Tea Leoni movie?).
familiar Latin American Spanish of soft Simone also insists that companies should
C's that sound like S's we have come to be aware that fact when they plan to work
know through songs like Feliz Navidad and with a Spanish Voice Talent.
the like. She can think of dozens of examples that
The Spanish spoken here in North America feature several companies who trust in
is by most accounts the most universally Spanish speaking employees to translate
spoken because of its effortless glides the original script from English. It is
and genteel delivery not to mention the perceived that having an employee with a
exposure it has enjoyed in the Americas. Spanish heritage doing the legwork of
This is the gentle Spanish of Dora the translation will save some money or
Explorer, Sesame Street, soap operas from simplify the process. What an employer
Mexico, and the crooning of singers such doesn't realize is that by relying on a
as Ricky Martin, Enrique Iglesias, non-native speaker to produce a
Jennifer Lopez and Shakira. respectable translation into the language
When I asked Simone Fojgiel, a native specified is a big mistake, one that
Spanish speaker and voice talent, about could potentially risk their reputation
the role that Spanish plays on the world as well as waste resources.
stage in the world of voice over, she "Someone who was born in the US and has
revealed the following: parents who were born in Latin America,
"Just consider that Spanish is spoken by or who came to this country at an early
almost 400 million people natively. It is age and was born in South America, isn't
the fourth most spoken language by total likely to speak a 100% pure Spanish, or
number of speakers, including native and use the right conjugation of verbs. There
non-native Spanish speakers, which in will be a lack of richness in vocabulary,
total is approximately 500 million. too. And "Spanglish" will be evident in
Considering these amazing numbers, plus the way many words (i.e. technical) will
the fact that there are more Hispanics be translated. I don't know how other
living in the US than the entire talents manage themselves when a script
population of Canada, which is 32.5 that's full of grammatical errors comes
million, brings an excellent projection to their hands. Do they tell the company
to our profession in America. In fact, I what's happening? I do, and show my
think it's an outstanding, unstoppable concern.
phenomenon. Companies who hire Spanish voice talents
The demand for Spanish talents is need to be very, very aware of these
increasing everyday especially in the US, situations. American people trust in
but also in other markets like Europe and others, because in this country your word
Asia, although with other specifications. represents your honour. But they need to
For instance, in Europe companies look know that not everyone has the same
for Castilian (Castellano) accented ethics. So I suggest them to work with a
talents, because the influence that comes well educated Translator and Voice
from Spain is real in their market. In Talent, in order to get the results they
America, in most of the cases, Latin expect. No matter the target you want to
American. Mexican or Neutral Spanish are reach within the Hispanic Community.
the most requested accents for obvious Spanish voice talents should be native,
reasons." and translators too. Always."
As Simone says, Spanish is a very complex Today, ninety percent of her clientele is
language to learn because of various located in Canada and the United States,
vocabulary, grammatical, syntax and a hefty percentage to say the least.
semantic rules and conjugations. It has a Simone has found the much of her success
word for every feeling. is related to her online marketing
From my own experience, all you need to efforts as opposed to more traditional
do is watch a Spanish opera or program on methods offline.
television to see the practically endless Not just a speaker of Spanish and
flow of passion that emanates from each English, Simone is trilingual, adding
word with purpose and gusto. Hebrew to the mix of languages offered to
Simone also shared that although the her clients. She recognizes her polyglot
language is beautiful and looks capabilities are an advantage because she
effortless, Spanish has a two-gender was able to accommodate projects with
system and about fifty conjugated forms certain accents because of her extensive
per verb, revealing "I don't blame those training and fulfilled her clients'
who postpone taking Spanish courses every expectations.
year!!!" According to Simone, the Spanish language
Another interesting fact is that although is now one of the three most sought after
there are two main Spanish dialect languages in the voice over marketplace,
distinctions, even Latin American Spanish propelled in part by recent studies in
has its own stream of sub-dialects. You the United States indicating that the
can find obvious differences between number of Spanish-dominant and bilingual
certain accents, for instance Cuban Hispanics in America will increase by 45%
compared to Argentinian/Uruguayan. They over the next 20 years.
both are Spanish, but the accent and even One of the best ways to find a native
the way verbs are conjugated is speaker of Spanish is to conduct a search
absolutely different. online or post a job at a voice over
Case in point is the difference between a marketplace.




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