| Make no mistake that emotions are the
| |
| | black and royal blue, and those who plan
|
| driving force behind sales, and customers
| |
| | ahead prefer pink, teal, light blue and
|
| making buying decisions can be influenced
| |
| | navy.3. Status - Colour preference is
|
| through visual elements towards a
| |
| | influenced by our standard of living;
|
| particular behaviour or emotion that will
| |
| | brighter bolder colours appear to attract
|
| encourage more sales.Not convinced? Have
| |
| | those on a lower income, whilst those
|
| you noticed that a lot of restaurants are
| |
| | targeting higher income brackets should
|
| decorated in/heavily feature reds and/or
| |
| | use more subtle colours.4. Geography -
|
| oranges? Still not convinced?Pizza Hut
| |
| | The geographical location of your target
|
| Frankie & Bennys
| |
| | market should be considered when making
|
| Burger King
| |
| | colour choices; those in Latin America
|
| Little Chef
| |
| | for example will prefer stronger colours,
|
| TGI Friday
| |
| | whilst those in colder regions are
|
| Bella Pasta (one of the few to focus on
| |
| | attracted to neutrals.Finally, in many
|
| Orange rather than red)These major
| |
| | cultures the following colours have the
|
| players understand the psychology behind
| |
| | following marketing potential:Red - The
|
| colour and its relationship to marketing
| |
| | colour the eye perceives the quickest
|
| which dictates that red and orange
| |
| | (although apparently research has
|
| specifically encourage restaurant patrons
| |
| | indicated that middle aged and older
|
| to eat faster; thus yes you guessed it -
| |
| | people can find it hard to see this
|
| increasing sales within the same period
| |
| | colour). Red can represent energy, speed,
|
| of time.Red is known as an emotionally
| |
| | anger, danger (blood), excitement,
|
| intense colour, stimulating a faster
| |
| | strength, sex.Blue - A cool colour
|
| heartbeat and breathing. Orange is also
| |
| | preferred by most Europeans, especially
|
| an emotional stimulant.It's entirely
| |
| | men, it can hint at trust, and
|
| possible you are suddenly frantically
| |
| | reliability.Yellow - Warm and stimulating
|
| realising that you haven't considered
| |
| | like the sun, and encourages feelings of
|
| this at all when choosing your brand
| |
| | happiness, especially preferred by young
|
| design and associated marketing materials
| |
| | people if not used in excess. Can also be
|
| and are now wondering whether you are
| |
| | associated with betrayal however.Orange -
|
| maximising your sales through the use of
| |
| | A warm vibrant shade without being
|
| colour psychology.Luckily there's no need
| |
| | reminiscent of danger or aggression as in
|
| to panic and start planning a complete
| |
| | red, good for encouraging impulse
|
| (and potentially expensive) re-branding
| |
| | purchases.Green - Fresh and cool;
|
| exercise.Even if you didn't initially
| |
| | associated with nature, growth, and hope,
|
| consider this, it's not too late to do
| |
| | but also with illness and
|
| something about it, there's no reason why
| |
| | superstition.Purple - Has links with
|
| you can't work with your existing brand
| |
| | religion (Cardinals), and can also be
|
| colours and perhaps work new colours into
| |
| | seen as a royal colour and therefore is
|
| your scheme that will work harder to
| |
| | often linked with spirituality and
|
| encourage those sales - infiltrating the
| |
| | dignity.Pink - Soft, nurturing, and
|
| correct colours through your brochures,
| |
| | security and is used a symbol of love and
|
| web site, stationery and so on.This way
| |
| | sweetness. Too much pink can be seen as
|
| you use colour psychology to strengthen
| |
| | childish.White - Purity, cleanliness, and
|
| your message yet whilst keeping the same
| |
| | is associated with nature and light. Take
|
| brand that customers may have already
| |
| | care; in Asia this colour is connected
|
| become accustomed to seeing and have
| |
| | with mourning.Black - Can see seen as
|
| already 'bought into'.Now that you are
| |
| | sophisticated, and elegant, or mysterious
|
| aware that you can do something about
| |
| | but does symbolise death and the occult
|
| your glaring error ;-)) - here are some
| |
| | also, however if used in the right way
|
| tips:1. Culture: If you trade globally,
| |
| | (as it is often used with prestige/luxury
|
| remember that colours can have a
| |
| | products), such as when combined with
|
| different interpretation in different
| |
| | gold, it can create a chic exclusive
|
| cultures - for example in Chinese
| |
| | feel.Gold - Prestigious and royal colour;
|
| culture, white is the colour of
| |
| | expensive.Silver - Can also be
|
| death.2. Shopper Habits - Apparently
| |
| | prestigious if used correctly, or to
|
| impulse buyers lean towards red-orange,
| |
| | impart a 'scientific' association.
|
