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The Relationship Between Colour & Sales

Make no mistake that emotions are the black and royal blue, and those who plan
driving force behind sales, and customers ahead prefer pink, teal, light blue and
making buying decisions can be influenced navy.3. Status - Colour preference is
through visual elements towards a influenced by our standard of living;
particular behaviour or emotion that will brighter bolder colours appear to attract
encourage more sales.Not convinced? Have those on a lower income, whilst those
you noticed that a lot of restaurants are targeting higher income brackets should
decorated in/heavily feature reds and/or use more subtle colours.4. Geography -
oranges? Still not convinced?Pizza Hut The geographical location of your target
Frankie & Bennys market should be considered when making
Burger King colour choices; those in Latin America
Little Chef for example will prefer stronger colours,
TGI Friday whilst those in colder regions are
Bella Pasta (one of the few to focus on attracted to neutrals.Finally, in many
Orange rather than red)These major cultures the following colours have the
players understand the psychology behind following marketing potential:Red - The
colour and its relationship to marketing colour the eye perceives the quickest
which dictates that red and orange (although apparently research has
specifically encourage restaurant patrons indicated that middle aged and older
to eat faster; thus yes you guessed it - people can find it hard to see this
increasing sales within the same period colour). Red can represent energy, speed,
of time.Red is known as an emotionally anger, danger (blood), excitement,
intense colour, stimulating a faster strength, sex.Blue - A cool colour
heartbeat and breathing. Orange is also preferred by most Europeans, especially
an emotional stimulant.It's entirely men, it can hint at trust, and
possible you are suddenly frantically reliability.Yellow - Warm and stimulating
realising that you haven't considered like the sun, and encourages feelings of
this at all when choosing your brand happiness, especially preferred by young
design and associated marketing materials people if not used in excess. Can also be
and are now wondering whether you are associated with betrayal however.Orange -
maximising your sales through the use of A warm vibrant shade without being
colour psychology.Luckily there's no need reminiscent of danger or aggression as in
to panic and start planning a complete red, good for encouraging impulse
(and potentially expensive) re-branding purchases.Green - Fresh and cool;
exercise.Even if you didn't initially associated with nature, growth, and hope,
consider this, it's not too late to do but also with illness and
something about it, there's no reason why superstition.Purple - Has links with
you can't work with your existing brand religion (Cardinals), and can also be
colours and perhaps work new colours into seen as a royal colour and therefore is
your scheme that will work harder to often linked with spirituality and
encourage those sales - infiltrating the dignity.Pink - Soft, nurturing, and
correct colours through your brochures, security and is used a symbol of love and
web site, stationery and so on.This way sweetness. Too much pink can be seen as
you use colour psychology to strengthen childish.White - Purity, cleanliness, and
your message yet whilst keeping the same is associated with nature and light. Take
brand that customers may have already care; in Asia this colour is connected
become accustomed to seeing and have with mourning.Black - Can see seen as
already 'bought into'.Now that you are sophisticated, and elegant, or mysterious
aware that you can do something about but does symbolise death and the occult
your glaring error ;-)) - here are some also, however if used in the right way
tips:1. Culture: If you trade globally, (as it is often used with prestige/luxury
remember that colours can have a products), such as when combined with
different interpretation in different gold, it can create a chic exclusive
cultures - for example in Chinese feel.Gold - Prestigious and royal colour;
culture, white is the colour of expensive.Silver - Can also be
death.2. Shopper Habits - Apparently prestigious if used correctly, or to
impulse buyers lean towards red-orange, impart a 'scientific' association.




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