| Make no mistake that emotions are the driving | | | | culture, white is the colour of |
| force behind sales, and customers making | | | | death.2. Shopper Habits - Apparently impulse |
| buying decisions can be influenced through | | | | buyers lean towards red-orange, black and |
| visual elements towards a particular | | | | royal blue, and those who plan ahead prefer |
| behaviour or emotion that will encourage more | | | | pink, teal, light blue and navy.3. Status - |
| sales.Not convinced? Have you noticed that a | | | | Colour preference is influenced by our |
| lot of restaurants are decorated in/heavily | | | | standard of living; brighter bolder colours |
| feature reds and/or oranges? Still not | | | | appear to attract those on a lower income, |
| convinced?Pizza Hut | | | | whilst those targeting higher income brackets |
| | | | should use more subtle colours.4. Geography - |
| Frankie & Bennys | | | | The geographical location of your target |
| | | | market should be considered when making |
| Burger King | | | | colour choices; those in Latin America for |
| | | | example will prefer stronger colours, whilst |
| Little Chef | | | | those in colder regions are attracted to |
| | | | neutrals.Finally, in many cultures the |
| TGI Friday | | | | following colours have the following |
| | | | marketing potential:Red - The colour the eye |
| Bella Pasta (one of the few to focus on | | | | perceives the quickest (although apparently |
| Orange rather than red)These major players | | | | research has indicated that middle aged and |
| understand the psychology behind colour and | | | | older people can find it hard to see this |
| its relationship to marketing which dictates | | | | colour). Red can represent energy, speed, |
| that red and orange specifically encourage | | | | anger, danger (blood), excitement, strength, |
| restaurant patrons to eat faster; thus yes | | | | sex.Blue - A cool colour preferred by most |
| you guessed it - increasing sales within the | | | | Europeans, especially men, it can hint at |
| same period of time.Red is known as an | | | | trust, and reliability.Yellow - Warm and |
| emotionally intense colour, stimulating a | | | | stimulating like the sun, and encourages |
| faster heartbeat and breathing. Orange is | | | | feelings of happiness, especially preferred |
| also an emotional stimulant.It's entirely | | | | by young people if not used in excess. Can |
| possible you are suddenly frantically | | | | also be associated with betrayal |
| realising that you haven't considered this at | | | | however.Orange - A warm vibrant shade without |
| all when choosing your brand design and | | | | being reminiscent of danger or aggression as |
| associated marketing materials and are now | | | | in red, good for encouraging impulse |
| wondering whether you are maximising your | | | | purchases.Green - Fresh and cool; associated |
| sales through the use of colour | | | | with nature, growth, and hope, but also with |
| psychology.Luckily there's no need to panic | | | | illness and superstition.Purple - Has links |
| and start planning a complete (and | | | | with religion (Cardinals), and can also be |
| potentially expensive) re-branding | | | | seen as a royal colour and therefore is often |
| exercise.Even if you didn't initially | | | | linked with spirituality and dignity.Pink - |
| consider this, it's not too late to do | | | | Soft, nurturing, and security and is used a |
| something about it, there's no reason why you | | | | symbol of love and sweetness. Too much pink |
| can't work with your existing brand colours | | | | can be seen as childish.White - Purity, |
| and perhaps work new colours into your scheme | | | | cleanliness, and is associated with nature |
| that will work harder to encourage those | | | | and light. Take care; in Asia this colour is |
| sales - infiltrating the correct colours | | | | connected with mourning.Black - Can see seen |
| through your brochures, web site, stationery | | | | as sophisticated, and elegant, or mysterious |
| and so on.This way you use colour psychology | | | | but does symbolise death and the occult also, |
| to strengthen your message yet whilst keeping | | | | however if used in the right way (as it is |
| the same brand that customers may have | | | | often used with prestige/luxury products), |
| already become accustomed to seeing and have | | | | such as when combined with gold, it can |
| already 'bought into'.Now that you are aware | | | | create a chic exclusive feel.Gold - |
| that you can do something about your glaring | | | | Prestigious and royal colour; |
| error ;-)) - here are some tips:1. Culture: | | | | expensive.Silver - Can also be prestigious if |
| If you trade globally, remember that colours | | | | used correctly, or to impart a 'scientific' |
| can have a different interpretation in | | | | association. |
| different cultures - for example in Chinese | | | | |