Latin America guide


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Latin America's Emerging Markets

Investment Opportunities - How to Enter theHow to enter this market, diversify your
Gameinvestment, and take part in the growth?
Without expanding your business into Latin
Since the arrival of Colombus, Cortes and theAmerica, international investors have the
subsequent invasion of the conquistadors,opportunity to purchase these shares directly
Latin America has suffered a difficult pastvia an ETF (exchange traded fund). We
and struggled to establish an open and fairrecommend the iShares MSCI Brazil Fund (EWZ)
democracy with modern economic policies.which has a 3 year annualized return of
Cortes and his men in 1518 led the46.25%. Or, for Mexico, the iShares MSCI
destruction of Mexico's Aztec Empire,Mexico Fund (EWW) with a 3 year annnualized
followed by Pizarro's brutal annihilation ofreturn of 40.15%. Clear signs that indeed the
the Incan Empire in modern day Peru. ALatin American markets are emerging, and
similar course of events in Brazil, and othermoving at a good pace. For a more diversified
Latin America countries completed the changeand simple approach to enter these markets,
in history. Unfortunately, nearly 500 yearsiShares offers the Latin America 40 Fund
later, corruption and inequality arecovering  several  countries  and  sectors.
widespread, arguably as a direct result from
the conquest, its poor leadership from theInterested in a more direct investment, or
Spanish, the slow healing wounds from theexpanding your operations into Latin America.
conquest, and the reluctance of the EuropeanWe offer some general advice. Make every
blood  to  share  the  wealth.effort to establish relationships or offices
in one or more of Latin America's major
In 2007, Latin America shows some promisingcities: Mexico City, Bogota, Sao Paulo,
signs of change, both in economics andBuenos Aires or Santiago. It's safe to say
government reforms. With this slow socialthat nearly all of the action is here. Learn
change, comes a rather rapid economic andthe language, hire someone who knows the
market change with potential opportunity forculture and the language, or hire an outside
foreign investors. First, let's sort out theconsultant such as Cinnamond Global to screen
good from the bad in terms of economic andopportunity and liason with the foreign
investment - based mainly on leadership andbusiness. Be skeptical and approach offers
the division within Latin America of left andwith caution in this market with slack
right, or closed and open economies. Majorregulation. Understand the risk-reward
countries with less prospects includerelationship. Lastly, when dealing with a
Ecuador, Venuezuela, and Paraguay. Whilesmall or medium-sized firm in Latin America,
those countries in Latin America with a wideand especially when dealing primarily with an
margin for growth are Brazil, Argentina,individual, get a professional background
Chile,  Peru,  Colombia  and  Mexico.check from a firm like Wymoo who can validate
the company and contacts.



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