| Agricultural Products in Brazil industry profile is an | | | | included. Agricultural products are valued at producer |
| essential resource for top-level data and analysis | | | | prices, except for products sold directly to consumers, |
| covering the Agricultural Products industry. It includes | | | | where retail prices are used. Any currency |
| detailed data on market size and segmentation, plus | | | | conversions included in this report have been |
| textual and graphical analysis of the key trends and | | | | calculated using constant 2008 annual average |
| competitive landscape, leading companies and | | | | exchange rates. |
| demographic information. | | | | The players shown in the leading companies section of |
| Scope | | | | this report are all food retailers, for which agricultural |
| * Contains an executive summary and data on value, | | | | products are significant parts of their total sales. |
| volume and/or segmentation | | | | For the purpose of this report the Americas is |
| * Provides textual analysis of the industry's recent | | | | deemed to comprise of Argentina, Brazil, Canada, |
| performance and future prospects | | | | Chile, Colombia, Mexico, Venezuela, and the US. |
| * Incorporates in-depth five forces competitive | | | | Table of Contents : |
| environment analysis and scorecards | | | | EXECUTIVE SUMMARY 3 |
| * Includes a five-year forecast of the industry | | | | CHAPTER 1 Market Overview 7 |
| * The leading companies are profiled with supporting | | | | 1.1 Market Definition 7 |
| key financial metrics | | | | 1.2 Research Highlights 7 |
| * Supported by the key macroeconomic and | | | | 1.3 Market Analysis 8 |
| demographic data affecting the market | | | | CHAPTER 2 Market Value 9 |
| Highlights | | | | CHAPTER 3 Market Volume 10 |
| * Detailed information is included on market size, | | | | CHAPTER 4 Market Segmentation I 11 |
| measured by value and/or volume | | | | CHAPTER 5 Market Segmentation II 12 |
| * Five forces scorecards provide an accessible yet in | | | | CHAPTER 6 Five Forces Analysis 13 |
| depth view of the market's competitive landscape | | | | 6.1 Summary 13 |
| Why you should buy this report | | | | 6.2 Buyer Power 14 |
| * Spot future trends and developments | | | | 6.3 Supplier Power 15 |
| * Inform your business decisions | | | | 6.4 New Entrants 16 |
| * Add weight to presentations and marketing materials | | | | 6.5 Substitutes 17 |
| * Save time carrying out entry-level research | | | | 6.6 Rivalry 18 |
| Market Definition | | | | CHAPTER 7 Leading Companies 19 |
| The agricultural product market is considered here as | | | | 7.1 Wal-Mart Stores, Inc. 19 |
| having six segments: cereals (barley, wheat, maize, | | | | 7.2 Companhia Brasiliera de Distribuicao 23 |
| rice, etc); fruit, vegetables, roots and tubers (apples, | | | | 7.3 Carrefour S.A. 26 |
| cabbages, potatoes, etc); oilcrops and pulses (lentils, | | | | CHAPTER 8 Market Forecasts 29 |
| soybeans, linseed, etc); sugarcrops and sweeteners | | | | 8.1 Market Value Forecast 29 |
| (sugar, etc); spices and stimulants (coffee, ginger, etc); | | | | 8.2 Market Volume Forecast 30 |
| and nuts (walnuts, almonds, etc). It excludes livestock | | | | CHAPTER 9 Macroeconomic Indicators 31 |
| and poultry, fisheries, forestry, etc. The market | | | | CHAPTER 10 Appendix 33 |
| volumes reflect supply (consumption) in each country, | | | | 10.1 Methodology 33 |
| calculated on the basis of production plus imports | | | | 10.2 Industry Associations 34 |
| minus exports. No allowance is made for changes in | | | | 10. |
| stock levels; also, forage crops and wastage are not | | | | |