| The "Auntie Anne's Hand-Rolled Soft Pretzels" was | | | | The Cost And Fees For The Franchise |
| established by Anne Beiler in the year 1988. It is head | | | | The franchise fee, collected is $30,000. The ongoing |
| quartered in the Lancaster city, Pennsylvania. The idea | | | | royalty fee is fixed at flat seven percent. The terms of |
| of going into baking business occurred to her while she | | | | agreement are valid for twenty years and it is |
| was working at a concession stand in Maryland. The | | | | renewable. To set up a franchise will cost a minimum |
| pretzel was the most popular food item and it became | | | | of $1,97,875 to a maximum of $4,39,100. The company |
| a huge hit when she started to hand-roll the pretzels in | | | | offers its franchisees the option of setting up an |
| front of the customer. Eventually the business | | | | Express shop or a kiosk. The franchise fee, startup |
| prospect of pretzel led her to establish her own shop | | | | cost, equipment cost, Inventory cost, receivable |
| and as the saying goes, "the rest is history". | | | | accounts costs and payroll costs are financed by the |
| The "Auntie Anne's Hand-Rolled Soft Pretzels" stores | | | | company in case of third party. However, none of the |
| and kiosks can be found in the shopping centers, | | | | in house costs are financed by the company. |
| railway stations and airport across US, UK, Asia, | | | | The Desired Qualification And Operations For Setting |
| Venezuela and Middle East. The companies stores not | | | | Up A Franchise |
| only serve varieties of yummy pretzels, but also | | | | The potential candidate should have adequate industry |
| numerous tasty dipping sauces and drinks. "Auntie | | | | experience and sales skill to take up the mantle of |
| Anne's Hand-Rolled Soft Pretzels" is a privately held | | | | running the franchise. The net worth for taking up a |
| company with an employee head count of one | | | | franchise should be $300,000 as per location. |
| hundred and fifty. | | | | Interestingly, fifty percent of the franchisees hold more |
| The Franchisees of Auntie Anne's Hand-Rolled Soft | | | | than one unit. The absentee ownership of the |
| Pretzels | | | | franchise is not permitted. The number of employee |
| The "Auntie Anne's Hand-Rolled Soft Pretzels" started | | | | requirement is set at 9 to 12 for all franchised unit. |
| franchising in the year 1989. As per the records of | | | | Training And Ongoing Support |
| 2009, "Auntie Anne's Hand-Rolled Soft Pretzels" has | | | | The training is organized at the head quarter for two |
| 792 franchisees throughout USA, a staggering 211 | | | | weeks, followed by five day training at the franchisee's |
| franchisees in the foreign countries and 2 franchises at | | | | location. The ongoing support is provided in the form of |
| Canada. "Auntie Anne's Hand-Rolled Soft Pretzels" is | | | | news letter, meetings, toll free phone line, internet etc. |
| looking for franchisees at domestic as well as the | | | | The food industry will never be out of circulation. The |
| foreign market. To encourage marketing and growth in | | | | demand in the food industry always remains for new |
| sales, "Auntie Anne's Hand-Rolled Soft Pretzels" | | | | entrants. The "Auntie Anne's Hand-Rolled Soft |
| organizes franchise contest. As special programs, | | | | Pretzels" is a well accepted brand name. It is most |
| "Auntie Anne's Hand-Rolled Soft Pretzels" sponsor golf | | | | certainly encouraged to take up a franchise with the |
| tournament as fund raiser for "Children's Miracle | | | | pretzel company. |
| Network". | | | | |