Being Green - The Future of Careers in Sustainability

Kermit the Frog was perhaps prophetic when hesustainability-related fields. The plan seeks to:
crooned "It's not easy being green". While behaving in• Help create five million new jobs by strategically
an environmentally responsible way may not alwaysinvesting $150 billion over the next ten years to
be the quickest or least expensive way to get thingscatalyze private efforts to build a clean energy future.
done, we can probably all agree that it's become a• Within 10 years save more oil than we currently
necessity if we hope to preserve and repair ourimport from the Middle East and Venezuela combined.
surroundings. Temperatures are climbing, ice caps are• Put 1 million Plug-In Hybrid cars - (that can get up to
melting, the ozone layer is depleting, deforestation is150 miles per gallon) on the road by 2015.
changing the landscape for the animal kingdom, and• Ensure 10 percent of our electricity comes from
the list goes on and on. Being green has become anrenewable sources by 2012, and 25 percent by 2025.
imperative recognized worldwide which makes it an• Reduce greenhouse gas emissions 80 percent by
area ripe for employment when most jobs right now2050.
are exceptionally competitive. Not only is it a field thatOpportunities will exist at virtually every turn. The
stands good odds of helping you earn a paycheck, butcareer potential is so big that Marie Kerpan, founder of
it's a job that does good...for all of us, and there'sGreen Careers consulting practice said, "There are a
something out there for virtually everyone.bazillion companies where you can take your skills and
"Green jobs" are no longer limited to park rangers.put it to work in a 'green company.'" Bronwyn Llewellyn
According to the American Solar Energy Society,recognized so much potential in this sector that she
"green-collar jobs" currently total 8.5 million U.S. jobs inauthored "Green Jobs: A Guide to Eco-Friendly
renewable-energy and energy-efficiency industries, butEmployment."
could grow to as many as 40 million by 2030.There will always be a place for scientists and
Obtaining a four-year college degree will double yourengineers in the sustainability arena, but there will be a
lifetime earnings, but be strategic about the collegeincreasing need for marketing and advertising experts,
path you choose so that you will have the skills youpolicy analysts, accountants, and sales people who
need to secure a job once you're done. Tailor yourself,understand this arena. An unpredictable economy
carve a niche that will allow you to stand apart in ameans that students must determine how to
market crowded by applicants.differentiate themselves and how to fill job needs.
The Obama-Biden comprehensive New Energy forGreen careers hold great promise to be able to do this
America plan will further support growth infor many years to come.