| Interview granted to the consulting firm Deloitte for the | | | | Germany and South Africa and that is being applied in |
| magazine Mundo Corporativo regarding the | | | | its fullness in Manaus to show with clarity the qualities |
| preparation of Manaus for the World Cup 2014. | | | | that Manaus can offer the Cup. |
| - What is the state of Amazonas doing to prepare | | | | - What would be the differential of the state in the |
| itself for the World Cup in 2014? Where are the main | | | | dispute with others? |
| efforts concentrated? | | | | The environmental aspect certainly differentiates us. In |
| Amazonas seeks to prepare itself for the future. The | | | | 2002, we had deforestation of 1.550 km2; in 2007 it |
| World Cup is an event in this future that we seek. We | | | | was 753 km2, less than half. It is a tax of 0,05% per |
| have a series of actions of improvement of | | | | year, dramatically better than the rest of Brazil and |
| management in this direction, amongst which I will point | | | | historically better for our state. We did this by a series |
| out: | | | | of governmental actions with an aim to value the uncut |
| 1. Implementation of ISO 9000 in agencies of the State | | | | forest, which ranges from the establishing of minimum |
| Government, at a rate of 10 agencies per year. | | | | prices for sustainable products (such as rubber, oil |
| 2. Professional conscription of managers for positions | | | | of andiroba and copaíba, amongst others) to the |
| which require great reliability; searching for better | | | | payment of the Bolsa Floresta for families in the |
| qualifications and experience. | | | | countryside where there can be no identified |
| 3. Variable remuneration of managers, initially in | | | | deforestation by satellite. The state has a clear |
| Education (we base the remuneration of directors of | | | | strategy of saying “no” to the growth of some |
| school off of the results of the school in the ENEM on | | | | economic segments as cattle, soy and sugarcane. We |
| the previous year, for example), followed by Public | | | | have the conception that strategy requires saying |
| Security and Health. | | | | “no” to potential segments to focus on what we |
| 4. Establishment of quotas of training for state server, | | | | want to be: a state of tourism, clean industry and |
| with year to year increments. | | | | energy, environmental services, use of natural |
| These efforts of the management already start to | | | | resources with technology and sustainability, and with a |
| show the first fruits, such as the advancement of the | | | | strong economy of services. |
| state in the ENEM (it was the third largest | | | | Moreover, we have in Manaus the economic strength |
| improvement of grades of 2006 to 2007), in the area | | | | of the state, with the third highest per capita GDP |
| of public security (reduction in the number of homicides | | | | amongst Brazilian capitals, and with low indices of |
| of 2006 to 2007), in health (reduction in the number of | | | | crime. It is a cosmopolitan city, with direct flights to five |
| cases of malaria by more than 40% of 2006 to 2007) | | | | countries (U.S.A., Panama, Colombia, Venezuela and |
| and in collections (that have practically folded between | | | | Ecuador), with reputable festivals (of Jazz, Cinema, |
| 2002 and 2007.) These advances prepare the state | | | | Opera and Theater beyond the Boi-Bumba in Parintins) |
| for imminent challenges, of which include the World | | | | and enormous cultural diversity (from the Japanese, to |
| Cup. | | | | the people from the state of Ceará of the Rubber |
| This increase in collection, which to a large extent had | | | | Battle, to aboriginal peoples, to the English, Arabs and |
| been due to the good performance of the industrial | | | | Jews of the rubber circle, amongst many other |
| pole region of Manaus and the combat against the | | | | peoples.) |
| evasion of taxes by the Secretaria da Fazenda (tax | | | | - Some specialists affirm that one of the main |
| collecting agency), has been allowing the State plenty | | | | questions is to plan the after-Cup, that is to say, to |
| of investment in some priority sectors such as | | | | make sure that investments made in infrastructure are |
| sanitation. Manaus was a city cut by several small | | | | economically viable - for companies and governments |
| rivers, on which thousands lived without infrastructure, | | | | - and used to benefit the population. In the case of |
| amongst filth and disease. The project of sanitation | | | | Amazonas, what is the best way to carry out this |
| and cleanliness of these rivers, that had already | | | | task? How can or must this be done? Do you |
| changed this aspect of the city, should be concluded in | | | | remember any positive example, in Brazil or |
| 2012, opening new ways of transport in the city (with | | | | internationally? |
| streets along the rivers) and providing better living | | | | Some of the investments we will need to execute will |
| conditions. Also we have important advancements in | | | | have long lasting impacts, such as a possible surface |
| Science and Technology, with the state investment in | | | | metro system. Other investments are directed to back |
| the northern region being larger than the investment of | | | | the event, such as the designing of the Stadium and |
| the CNPq. The countryside of Amazonas is the | | | | complex, with public areas for entertainment. The |
| poorest area of the state, but today we have 15 a | | | | requisites of FIFA make many demands that, if to think |
| thousand students in the countryside in superior | | | | properly, we would eventually have to make |
| courses through the State University of Amazonas; | | | | regardless, then one of the important impacts is |
| this is equivalent to almost 1% of the population where | | | | speeding up the implementation of improvements and, |
| today not even 0.5% have had university instruction. | | | | why not, of the future. Our focus today, 6 years |
| Finally, today we have the assessments of Deloitte in | | | | before the Cup, is in the investments that are |
| assisting with the crafting of plans that take care of | | | | independent from the Cup, but that are essential for its |
| the enormous amount of requirements of FIFA, joining | | | | execution. Today, we are working with the team of |
| all the efforts of the state in the direction of showing | | | | Deloitte to identify other investments we can pursue in |
| to FIFA, to the Ministry of the Sports, CBF and Brazil | | | | such a way to meet the requirements of the FIFA as |
| as a whole the merit of Manaus as one of the | | | | well as improve the living conditions in Amazonas. |
| headquarters. Deloitte has the experience acquired in | | | | |