| HTML clipboard | | | | approach and pro-active response to the threat from |
| Introduction | | | | larger operators in the sector. |
| It had the opportunity to visit Ocado's headquarters in | | | | In light of slowing market growth, we believe that |
| Hatfield, Hertfordshire, and to sit down with the | | | | Ocado is well positioned in the short term but faces a |
| grocer's management team. We reveal some of our | | | | number of long term challenges. |
| findings and analyse the long term prospects for the | | | | Reasons to Purchase |
| UK pureplay and the UK online food & grocery | | | | *Understand the major growth drivers in the online |
| market. | | | | food & grocery market during the past decade. |
| Scope | | | | *Identify how Ocado has been able to create a |
| *Analysis of the performance of the UK online food | | | | distinctive proposition, thus allowing it to gain a foothold |
| & grocery market, including market value and | | | | in a competitive market. |
| growth rates. | | | | *Identify the key factors which are set impact the |
| *In-depth overview of Ocado and its position in the | | | | growth prospects both for Ocado and the overall |
| market. | | | | market in the long term. |
| *An examination of the medium to long term | | | | Table of Contents : |
| prospects for the UK online food & grocery | | | | VIEW 1 |
| market, including market value and growth forecast. | | | | CATALYST 1 |
| *The challenges facing Ocado and how we believe it | | | | SUMMARY 1 |
| should respond, with an analysis of the grocer's long | | | | ANALYSIS 2 |
| term growth potential. | | | | The UK online food & grocery market has |
| Highlights | | | | experienced rapid growth - It believes the market |
| Estimates that that the UK online food & grocery | | | | grew by 409.1% between 2003 and 2009 to £5.3bn. |
| market experienced growth of 409.3% between 2003 | | | | 2 |
| and 2009. | | | | Ocado has exploited these emerging trends.... 3 |
| Ocado has exploited emerging trends, and its market | | | | ... |
| share gains to date are a reflection of its innovative | | | | |