| When it comes to industrial design, this is the one thing | | | | representing the never ending collection of children's |
| that has led the world in advancements in all fields, | | | | toys that now require batteries. One of their most |
| from medicine to mechanics from food processing to | | | | recent adverts showed a collection of these battery |
| farming. It has opened up possibilities that for | | | | powered bunnies scaling a mountain side and the one |
| thousands of years would never be dreamed of. The | | | | with the Energizer battery made it when all the others |
| industrial revolution surely has to be the most | | | | failed. |
| monumental point in history when it comes to world | | | | However, as is usual with industrial design, there will |
| changes. Soon after this, machinery was developed to | | | | always be competition and the Energizer bunny has |
| make so many aspects of life easier and this has | | | | just been beaten by a robot that contained batteries |
| simply progressed over the years to the point where | | | | from Panasonic. The robot containing Panasonic |
| machinery does pretty much everything. | | | | batteries beat the Energizer and Duracell containing |
| Of course, this has had its drawbacks but then as a | | | | robots to climb the Grand Canyon in seven hours. This |
| human race we are very adept at looking on the bright | | | | is quite some feat and gives all parents hope that they |
| side and the fact that machinery is taking over the day | | | | might be able to get through a weekend without a |
| to day tasks simply gives us more time to play. The | | | | tantrum from their child that a toy is 'dead' because the |
| invention of grown up toys is something of a recent | | | | batteries have run out of power. |
| phenomena and this is not only because of the fact | | | | Worse still for women is the man tantrum that his toys |
| that industrial design has bought us the machine to do | | | | don't work. This is when they bash them in the vain |
| everything but also because, in recent years, more | | | | hope that this will make them work. You will see this |
| people have had more disposable income than ever | | | | when the TV remote control gives up its batteries. The |
| before. | | | | remote control is one of the slightly more pointless |
| The more grown up toys we have, the more design is | | | | inventions of industrial design because you are never |
| required to not only better them in everybody's call for | | | | that far away from a TV that you couldn't get up and |
| better technology and fancier gadgets but also for | | | | simply change the channels. But, no. Men just press the |
| ways to produce the energy to run these toys. To | | | | button harder and aim the remote closer to the TV |
| that end, inventors have been working on batteries to | | | | until they get to within arm's reach of it and still are |
| run many things. Long before the grown up toys of | | | | insisting on trying to force the remote to work. |
| today, inventors have been working on a form of | | | | However, I digress. |
| battery since the mid 1700's until it has been developed | | | | Children's toys more often than not these days are |
| to what we know and take for granted today as the | | | | equipped with battery departments so that the toy can |
| disposable power source of an electric battery. | | | | either work on its own or produce entertaining lights |
| The Energizer battery enjoyed its most popularity | | | | and noises. Is it any wonder we are producing a nation |
| after the 'Energizer bunny' was introduced. This | | | | of obese children and adults when we all expect to sit |
| television advert showed a collection of toy bunnies | | | | back and have things done for us? |