Where Do the Experts on African Business Come From?

Some time ago I came across a list published bywell-spent?
Russian Forbes Magazine, of 10 most wantedWith very few exceptions, the standards of living in
professions for the next decade. According to thatAfrica have worsened during the last 30 years and
article, one of those top 10 professions is that of anthe economies have impoverished. Some countries
expert in conducting business in Africa.have simply vanished. Others have been in a state of
I have been working in African countries for aboutunrest and civil war for so many years, that the
thirty-five years: first as a Soviet diplomat, later as ancatastrophe has become a normal day-to-day life for
academic, and in the private sector during the lastthe people living there and for the international public
fifteen years. After all these years, I can proudly sayopinion.
that I do have some experience in the matter. But ifFor instance, has anybody lately heard any news not
you asked me: "What is an expert in business inrelated to crime, civil unrest and piracy from Somalia?
Africa?" - I would not know how to answer.What about Congo, Guinea-Bissau or Côte d'Ivoire?
Where do the experts in Africa come from? WhatWe cannot even be sure that the international aid will
kind of formation such specialists should receive? Insave Africa from hunger. There is a trend of
USSR, the country where I was born, one's job wascontinuous impoverishment and, with few exceptions,
determined by a purely bureaucratic decision.there are no reasons to believe that such trend will
In 1975, after the Rose Revolution took place inrevert, regardless of how much more economical aid
Portugal, its African colonies gained independence andis injected into the region. Moreover, the existing
started to build socialism. I was appointed to work insystem of international welfare favors corruption both
Soviet Representation for Economic Relationships inin Africa and in donor states, and is greatly responsible
Angola, probably because I worked previously asfor the further destruction of African economies.
Spanish-Russian translator in Cuba and, therefore wasOne thing is helping people who have suffered from a
susceptible to learn Portuguese in short time (at thatdisaster - be it a natural cataclysm or civil war. A
time, there were virtually no Portuguese speakers incompletely different matter is teaching them to live off
USSR). And that is how I officially became a "specialistthe international charity provided by the NGOs.
in Africa" or an "Africanist".The reality is that so far the governments of the
Our Representation was managing the projectsindustrially developed countries have not been able to
related to a multi-billion dollar credit granted by USSRoffer any constructive ideas, let alone a plan for
to Angola. We had specific instructions to spend thosestructural investment in Africa, as an alternative to the
funds to the last cent within a strict time limit.disproportionally grown lobby of non-governmental
Some of our projects were blatantly absurd. Fororganizations, which are asking for more funds so they
instance, we built a mausoleum for the first presidentcan "aid" Africa.
of the country, Agostinho Neto. We have spent moreThis is to say nothing about such obvious publicity
than one billion dollars (by eighties' rates) on the works,stunts as the so-called "solidarity caravans", which
including the maintenance of the embalmed latecovers the well-known Paris-Dakar rally route on
president's body (which turned out to be an extremelytrucks loaded with pasta and tomato sauce. Is it really
complicated technical procedure). To build thenecessary to traverse the whole continent on trucks,
mausoleum, a considerable residential area waswhen this food can be delivered by a freighter in a
demolished in the capital of Angola, a country alreadycouple of containers?
ravaged by civil war.I did not regret losing my job when USSR ceased to
In early eighties, we received a visit from the USSRexist - quite frankly, I deem I did more harm than good
Minister of Economic External Affairs. While we wereas an appointed "specialist in Africa". I started a private
reporting on the accomplishment of our contracts (asbusiness and became acquainted with people to
you can imagine, a big budget required hundreds ofwhom, while I was a bureaucrat, I had never paid much
contracts), the Minister had fallen asleep. When heattention before. I am talking about people who have
woke up he told us that our work made no sense.been doing small and medium size businesses in Africa
Many of the present agreed.for decades: Europeans, Americans, Asians.
I was young and thought that the Minister was going toSome of these people have come, like I did, to work in
give us a wise advice. And so he did.Africa. Some have been born there. I have the
'You must start organizing "kolhozys",' he said.pleasure to know several European and Lebanese
The Counselor on the External Economic Affairs offamilies who are managing companies started by their
Soviet embassy in Luanda was a resourcefulgrandparents at the dawn of the past century. These
character.small and medium-sized businesses are creating actual
'We are already on it,' he answered.employments and provide the much-needed working
The "kolhozys" were "created" by the citizens of thetraining in Africa, in fact being the only driving force for
then Soviet Republic of Uzbekistan, sent to Angolanthe building of what in USA and Europe is known as
cotton plantations abandoned by the Portuguese. Asthe middle-class.
specialists in socialist farming, the Uzbeks wereAs a side-note, the definition of the business size in
supposed to share their experience on organizingAfrica is very relative. For Western Europe, a
collective farms with Angolans.company of ten-twelve million yearly turnover can
The area where the plantations were located, andhardly be called a big business. However, in any small
where our government was sending these groups ofWestern or Central African country a firm of this size
Uzbeks, was not under control of the Angolanprovides from 20% to 50% of food imports for the
government, and was mostly occupied by UNITAwhole population.
guerrilla factions. Neither USSR nor the Angolan centralThe businesses I am talking about are generating little
government was willing to recognize the existence ofto none media attention: on one hand, the public does
anti-governmental guerillas, the official statement beingnot seem to be particularly interested in them (unless,
that any armed conflict on Angolan territory wasof course, there is a nasty story to tell), on the other
provoked by "South African regime of apartheid, ahand, any press releases would surely create
puppet of American imperialist expansion". In fact,problems in the countries they are working with. They
Moscow preferred to send our "specialists" to theare also generally ignored by their governments, which
no-man land just to prove that said land was actuallyare incapable of offering them any protection (the
under control.tragic story of English farmers in Zimbabwe
The Uzbeks were left to handle by themselves, whichimmediately springs to mind).
they did quite well under the circumstances. TheyThe companies working in Africa and people behind
grew vegetables and sheep, and hunted for living.them are nor saints nor Samaritans; they do not
They were wise enough not to bother with cottonpretend to build a utopian society and do not think in
plantations and never tried to organize the localterms of global solutions to global problems. Their
population for that task. Before Angola becamestories are of strife and survival, and they are the
independent, work on cotton plantations was carriedactual pillars of the battered African economies.
out by convicted criminals and the Angolans regardedRecently, I came across another article published in
this kind of labor as a new form of slavery.Forbes, "The Business of Africa" ( ). The author, Mr.
The Uzbek colony received fertilizers, agriculturalMichael Maiello states similar concerns on the role of
poisons and medicine from USSR. They shared theirthe NGOs in the African impoverishment, and writes
medicines with UNITA guerilla, which did not harm themabout the proposal of the "New Marshall Plan for
in return.Africa" penned by Mr. Glenn Hubbard, a chairman of
The Angolans found a good use for the fertilizers andthe Council of Economic Advisors under George W.
poisons meant to be employed on the imaginaryBush and now dean of Columbia Business School and
cotton plantations: they used them as poison forMr. William Duggan, a former aid worker who spent
hunting and fishing. We were very lucky it nevertwo decades in Africa with the Ford Foundation and
occurred to UNITA to use those products on Luanda'sother charities.
water supplies.Although I cannot avoid feeling certain skepticism about
Meanwhile, we kept reporting to Moscow on theany new plans to aid Africa after all these years, the
progress of socialist's transformations in Angolanidea of implementing a structural aid package based
agriculture.on USA assistance to Western Europe after World
Today our exploits in Angola might have been labeledWar II, does seem like a glimmer of hope on what
with a popular term "synergy". The Counselor on theotherwise is a pretty bleak picture.
External Economic Affairs called it by a moreThe main difference between the original Marshall Plan
ideologically correct (by those standards) wordand the current system of economic aid to African
"kolhoz" for which he was awarded a medal from thecountries is the former was structurally oriented. The
Soviet government.US credits were offered to privately owned European
During the eighties' Gorbachev Perestroyka, USSRcompanies, thus encouraging the private business and
and USA tried to implement several cooperationstrengthening of the middle-class. By the same token,
projects for Africa's development. In particular, one ofthe returns from these credits were invested in
such projects was aimed to prevent the desertificationre-establishing and development of the infrastructures
of the continent.of the western European countries, battered after the
To be honest, it reminded me very much of theWorld War II.
"kolhozys" we were building in Angola. All of ourAlthough it is hard to predict the success of the
Russian-American projects were simply differentformula proposed by Hubbard and Duggan, I am
takes on bureaucracy decisions on the distribution ofcertain of one thing - ignoring the interests and
aid.experience of small and medium sized foreign
One may say that is what happened in Soviet Union, acompanies in Africa would be a crucial mistake of the
country which has proven to be economicallyNew Marshall Plan or any other initiative for a structural
inefficient. But I would like to ask you to give me onerecovery of African economies.
example of effective assistance to Africa by WesternMoreover, such plan would only make sense if the
countries. Of course, there are hundreds or thousandscreditor states agree on the actual aim of the
of examples of water wells being drilled, solar panelseconomic aid. Are they actually intending to help the
and windmills generators installed. But how many ofAfrican countries in building their self-sufficient and
those installations left to be managed by local labor,competitive economies or to stage yet another
are still working, at least two years after the foreignersexperiment on pseudo-socialism?
who built them have returned to their homes to tell theThe experiments with utopias have failed so far.
stories about how they have helped Africa?Africa simply might not survive the new wave of
During the years of independence, African countriespseudo-socialist populism - for instance, of the sort of
have received international aid on the amount of moreHugo Chavez in Venezuela. It is doubtful that the
than two trillion dollars. Most of these funds were notNGOs, which mainly share the beliefs similar to the
granted on ideological grounds - USSR has ceased toideas of utopian Proletarian, Christian and, as of recent,
exist almost 20 years ago. Was this moneyMuslim socialism, will play a positive role in this process.